While my past promos always involved shooting a performance of some sort, this is much more of a graphical exploration of the track using macro-photography and 3D-graphics.
It was much more about finding images to fit the music and I animated roughly 100 different visual explorations, some of which didn´t make the cut of the final promo. I really enjoyed creating the imagery going into this video, but one should keep it away from children and epileptic people (I´m NOT kidding on this one...).
There´s a photoset of stills over at flickr, too.
This might also work as a title sequence for a David Fincher film. Just saying - drop me a line, David ;)
Please head over and watch the HD-Version on VIMEO since the tiny embedded version doesn´t do it justice...